7 Best B2B E-commerce Solutions for Wholesale Brands
Shopify Plus B2B leads for brands already on Shopify who need tiered pricing and custom storefronts without switching platforms. BigCommerce B2B Edition works best for mid-market companies that want built-in B2B features and lower total cost than enterprise options. Adobe Commerce (Magento) suits large operations with complex catalogs and the budget for custom development.
How these were chosen: This list compares platforms by pricing model, built-in B2B features (net terms, tiered pricing, quote management), ease of integration with ERP and inventory systems, and the technical skill required to launch and maintain the store. The focus is on solutions designed for wholesale, not general e-commerce platforms adapted with plugins.
1. Shopify Plus B2B
Shopify Plus B2B is the fastest path for brands already using Shopify who need wholesale features without migrating to a new platform. It includes customer-specific pricing, quantity rules, payment terms, and a separate storefront that shares inventory with your retail site. The main trade-off is less flexibility than open-source platforms for highly custom workflows. Pricing starts at $2,300 per month for the Plus plan, with B2B features included.
2. BigCommerce B2B Edition
BigCommerce B2B Edition delivers quote management, bulk ordering, and buyer groups at a lower entry price than most enterprise platforms. It works well for mid-market brands that need a full-featured B2B store without custom development. The platform handles multi-storefront setups and integrates with ERP systems, though complex customizations require developer help. Pricing is quote-based and typically starts around $1,000 per month depending on revenue.
3. Adobe Commerce (Magento)
Adobe Commerce offers the most control for large wholesalers with complex catalogs, multi-warehouse fulfillment, and custom approval workflows. It supports advanced B2B features like company accounts, requisition lists, and negotiated pricing. The platform requires significant development resources to configure and maintain. Licensing starts around $22,000 per year, with total cost of ownership often exceeding $100,000 annually when hosting, development, and support are included.
4. Oro Commerce
Oro Commerce is built specifically for B2B and handles multi-organization buyer hierarchies, configurable products, and RFQ workflows out of the box. It suits manufacturers and distributors with long sales cycles and complex buyer relationships. The learning curve is steep, and the platform is less common than Shopify or BigCommerce, which can make finding developers harder. Community edition is open-source; enterprise pricing is custom.
5. Salesforce B2B Commerce
Salesforce B2B Commerce integrates directly with Salesforce CRM, so sales reps see order history, quotes, and account details in one system. It works best for companies already using Salesforce who want a unified view of customer data. The platform is expensive and requires Salesforce expertise to configure. Pricing starts around $60,000 per year and scales with order volume and user count.
6. SAP Commerce Cloud
SAP Commerce Cloud is designed for global enterprises that need multi-language storefronts, complex pricing rules, and deep integration with SAP ERP systems. It handles high transaction volumes and supports both B2B and B2C on the same platform. Implementation timelines are long, often six months or more, and the platform requires dedicated IT resources. Licensing is quote-based and typically exceeds $100,000 annually.
7. Get Wholesale Orders (Managed Service)
For brands that want a B2B portal without managing the platform themselves, Get Wholesale Orders builds and runs the entire wholesale channel as a service. The team sets up a custom B2B storefront, integrates it with ERP and inventory systems like NetSuite, SAP, Shopify Plus B2B, and QuickBooks Enterprise, and handles buyer outreach through a database of over 140,000 verified retail contacts. They also manage Faire and RangeMe storefronts and run outbound phone campaigns. Most portals launch within three to six weeks, and the service includes a free wholesale sales audit and strategy call. This option suits brands that lack the internal team to build and market a wholesale channel or want to test the channel before committing to a full platform investment. Contact them at +1-561-306-4740 or info@getwholesaleorders.com.
Choosing a B2B e-commerce solution depends on your current systems, technical resources, and how much control you need over the buyer experience. Brands on Shopify should start with Shopify Plus B2B. Mid-market companies looking for lower cost and solid built-in features should evaluate BigCommerce. Large operations with custom requirements and IT teams should consider Adobe Commerce or SAP. Companies that want the channel built and managed for them can work with a service like Get Wholesale Orders. For more on evaluating platforms, see How to Choose the Best B2B Wholesale Platform for Your Brand and Cost of Building vs. Buying a B2B Wholesale Platform.
Frequently asked questions
Can I use a regular e-commerce platform like WooCommerce for B2B wholesale?
You can add B2B plugins to WooCommerce, but you'll need multiple extensions to handle tiered pricing, net terms, quote requests, and buyer approval workflows. Purpose-built B2B platforms include these features without stacking plugins, which reduces conflicts and maintenance.
Do B2B e-commerce platforms integrate with ERP systems?
Most enterprise and mid-market B2B platforms offer native integrations or middleware connectors for ERP systems like NetSuite, SAP, Microsoft Dynamics, and QuickBooks. Shopify Plus and BigCommerce support ERP integration through apps and API connections.
How long does it take to launch a B2B e-commerce store?
Timeline depends on platform complexity and custom requirements. Shopify Plus B2B and BigCommerce can launch in four to eight weeks with standard features. Adobe Commerce and SAP implementations typically take six months or more due to customization and integration work.
What is the difference between a B2B platform and a B2B marketplace like Faire?
A B2B platform is your own branded storefront where you control pricing, terms, and buyer relationships. A marketplace like Faire or RangeMe is a third-party site where you list products alongside competitors, and the marketplace handles payments and often takes a commission.
Do I need a developer to run a B2B e-commerce platform?
Shopify Plus B2B and BigCommerce can be managed without a full-time developer for standard configurations, though you may need help for custom integrations. Adobe Commerce, Oro Commerce, and SAP Commerce Cloud require ongoing developer support for maintenance and updates.